Our Journey

Our Story, Our Vision

Our Story, Our Vision

Our Story, Our Vision

Shaping the future of wood care with innovation, passion, and integrity

Natura Onecoat

At Natura Onecoat, we unite innovation with nature to redefine wood care — sustainable, safe, and beautifully simple.


Our strength lies in collaboration. With one vision and one team, we transform passion and expertise into lasting partnerships that bring this vision to life.

NATURA ONECOAT

Our Mission

To develop and deliver innovative, sustainable wood care solutions that combine high performance with respect for nature. We aim to empower woodworkers, professionals, and homeowners worldwide with finishes that are safe, durable, and easy to use.

NATURA ONECOAT

Our Vision

To become a global benchmark in natural wood finishes, recognized for our R&D excellence and ability to expand seamlessly into new markets. By continuously innovating and staying true to our values, we aspire to shape the future of wood

protection—where sustainability, beauty, and performance go hand in hand.

Our Values

Respect for Effort

Valuing the dedication and craftsmanship behind every contribution.

Respect for Effort

Valuing the dedication and craftsmanship behind every contribution.

Fairness in Choices

Making decisions with integrity, balance, and responsibility.

Fairness in Choices

Making decisions with integrity, balance, and responsibility.

Honest & Transparent Communication

Fostering trust by keeping colleagues, partners, and customers fully informed about what lies ahead.

Honest & Transparent Communication

Fostering trust by keeping colleagues, partners, and customers fully informed about what lies ahead.

Our History

2019

Established Natura Onecoat was founded with a mission to create sustainable, high-performance, and safe wood finishing products. 2019–2021 Research & Development Two years of intensive R&D resulted in the development of our flagship 2K Wood Oil, a next-generation, VOC-free hardwax oil with exceptional durability and performance.

2019

Established Natura Onecoat was founded with a mission to create sustainable, high-performance, and safe wood finishing products. 2019–2021 Research & Development Two years of intensive R&D resulted in the development of our flagship 2K Wood Oil, a next-generation, VOC-free hardwax oil with exceptional durability and performance.

2022

Entry into the U.S. Market Established operations in the United States, setting up warehouse and distribution channels. Began partnerships with major woodworking retailers and influencers, professionals.

2022

Entry into the U.S. Market Established operations in the United States, setting up warehouse and distribution channels. Began partnerships with major woodworking retailers and influencers, professionals.

2023

Expansion Across Europe Expanded into Europe through strategic partnerships with distributors in the Finland, Netherlands and the UK. Introduced new supporting products such as Maintenance Oil, Wood Soap, and Surface Cleaner.

2023

Expansion Across Europe Expanded into Europe through strategic partnerships with distributors in the Finland, Netherlands and the UK. Introduced new supporting products such as Maintenance Oil, Wood Soap, and Surface Cleaner.

2024

Brand Recognition & Portfolio Growth Natura Onecoat gained visibility as a premium alternative to established brands. Expanded the portfolio with new colors and finishes, introduced improved packaging, and strengthened its digital presence via Amazon, direct e-commerce, and retail partnerships.

2024

Brand Recognition & Portfolio Growth Natura Onecoat gained visibility as a premium alternative to established brands. Expanded the portfolio with new colors and finishes, introduced improved packaging, and strengthened its digital presence via Amazon, direct e-commerce, and retail partnerships.

2025 and Beyond

Continuing rapid international expansion, supported by strong R&D, reliable distribution, and a clear vision: to become a global benchmark in sustainable wood finishing. Ongoing innovation includes one-component oils, specialized maintenance products, and UV/LED-curable coatings, ensuring we remain at the forefront of performance and sustainability.

2025 and Beyond

Continuing rapid international expansion, supported by strong R&D, reliable distribution, and a clear vision: to become a global benchmark in sustainable wood finishing. Ongoing innovation includes one-component oils, specialized maintenance products, and UV/LED-curable coatings, ensuring we remain at the forefront of performance and sustainability.

All in One Coat.

A new generation of natural wood oil.

All in One Coat.

A new generation of natural wood oil.

All in One Coat.

A new generation of natural wood oil.